Our story
A softer kind of
marketplace.
Quiet Beauty was born from one observation: the best beauty in the world isn't the loudest. So we built a curated marketplace for the houses we love most — from Seoul's hanbang pioneers to the considered houses of Paris and beyond — quietly authenticated, quietly delivered.
The founders
Two sisters
& one best friend.
Quiet Beauty was built between London and New York by three women bound by one quiet obsession: Asian beauty, and the generations of women who taught us how to wear it.
We are two sisters and one of our closest friends — a family friend we grew up beside, who feels like a sister too. Multicultural, third-culture, raised between continents. What brings us together are the beauty secrets passed down in our families, and a shared belief that the best of the best is rarely the loudest.
Together we curate the houses we grew up loving, and the ones we wish we had discovered sooner.
The three
A doctor, a strategist
& a connoisseur.
The dermatologist
New York · St George
A practising doctor with over five years in the industry and a dermatology focus. Studied abroad across three continents — the clinical eye behind every formula we list.
The strategist
London · New York
A tech and e-commerce specialist with a decade inside the world's leading beauty and fashion houses. Builds the quiet machinery that lets the edit travel.
The connoisseur
London · Shanghai
The youngest daughter — a Gen Z luxury management student at Regent's University London. Third generation of a family that has always curated the best of the best.
40+
Curated houses
100%
Authenticated
3
Sourcing studios · London · New York · Seoul
0
Greys, fakes or noise
Founders' note
Curated softly.
We started Quiet Beauty between London, New York and Seoul with one rule: only stock the houses we'd put on our own faces.
Years later — and dozens of brands in — the rule still stands.